Director, Lifecycle Marketing

The Director, Lifecycle Marketing leads Kensington's customer-journey Centre of Excellence, responsible for driving repeat travel, direct lead growth, and customer lifetime value across all Kensington brands.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (MBA an asset)
• 8–10+ years in CRM, lifecycle, retention, or loyalty within luxury travel, hospitality, or premium consumer brands
• Proven track record driving repeat traveler growth, retention, or CLV improvements at scale
• Expertise in CRM/automation platforms (HubSpot preferred)
• Strong data literacy and ability to turn insights into segmentation and personalization strategies
• Experience designing loyalty, gifting, or advocacy programs
• Excellent communication, leadership, and cross-functional influencing skills
• Passion for travel, personalization, and exceptional guest experiences

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance