Business Analyst Marketing Automation Consultant

We are seeking a Business Analyst Marketing Automation Consultant to join our consultancy team. The ideal candidate will have hands-on experience with Adobe Campaign and be able to drive analysis, design, and optimization of marketing automation workflows, campaigns, and data integrations.

Requirements

• Serve as the functional expert for Adobe Campaign
• Ensure seamless alignment between business objectives, technical execution, and regulatory compliance within the Adobe Campaign ecosystem
• Lead the elicitation, documentation, and prioritization of business requirements for Adobe Campaign
• Translate marketing strategies into technical specifications for Adobe Campaign
• Design, configure, and optimize Adobe Campaign workflows for performance, efficiency, and error handling
• Analyze campaign performance metrics and recommend data-driven improvements
• Ensure data integrity and compliance within Adobe Campaign
• Define data mapping and synchronization rules between Adobe Campaign and other systems
• Act as the primary liaison between marketing teams, IT, and Adobe Campaign administrators
• Conduct workshops and demos to gather input, validate designs, and train end-users
• Support user acceptance testing by defining test cases

Benefits

• Experience a wide variety of projects and challenges across different client environments
• Benefit from continuous learning and development opportunities
• Advance your career ambitions within a framework that values growth, innovation, and excellence