Product Marketing Manager

Join KI as a Product Marketing Manager to drive product success from concept to market. Conduct market research, develop marketing plans, and partner with design and manufacturing teams to turn market insights into compelling product features and benefits.

Requirements

• Conduct market research through competitive analysis, sales feedback, client meetings, and category gap assessments.
• Partner with Design, Development, and Manufacturing teams to turn market insights into compelling product features and benefits.
• Develop and implement strategic marketing plans for new products and line extensions, including pricing, positioning, messaging, and sales support materials.
• Train and support the field sales team on product knowledge and positioning.
• Provide competitive intelligence and product information to support sales and marketing efforts.
• Identify opportunities for growth, streamline product lines, and manage legacy products—including decisions on product discontinuation.
• Perform value analysis and engineering to enhance existing products.

Benefits

• Employee Stock Ownership Plan (ESOP)
• Comprehensive Health Benefits
• 401(k) with Company Match
• Generous Paid Time Off
• Wellness Resources
• Onsite Café
• Employee Discounts
• Education Reimbursement
• Full Benefits Package