Sr. Manager, Lifecycle Marketing

We're looking for a talented marketing leader to drive growth, activation, engagement, and loyalty/retention by building and managing a team, identifying optimization strategies, and creating personalized journeys that drive action.

Requirements

• Build and manage a talented team accountable for driving growth, activation, engagement, and loyalty/retention
• Identify channel and communication optimization strategies to meet short-term and long-term goals
• Drive activation rates, engagement rates, product per members rates and increasing member lifetime value through creative, messaging, targeting, and personalization strategies
• Work with the in-house creative team to design and execute campaigns
• Use analytics and insights to inform and develop best-in-class multi-channel strategies
• Partner closely with product, member experience, technology, and data science to deliver results
• Lead and coach a team of talented marketing strategists
• Establishes measurable, achievable goals and provides consistent reporting to stakeholders
• Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act
• Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts

Benefits

• W2 only
• Work Authorization: USC or GC Holder only