Senior Campaign Manager

We are seeking a marketing campaign expert to help build and scale the Integrated Campaigns function at LaunchDarkly. The Senior Campaign Manager will plan, build, and optimize LaunchDarkly marketing campaigns, with the primary objective of generating pipeline and revenue with new business accounts.

Requirements

• Own the planning, build, and optimization of new logo campaigns that drive new logo pipeline and revenue generation.
• Implement and drive cross-functional adoption of account-based methodologies as a core foundation for all campaign activities.
• Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel.
• Partner closely with sales teams to identify the right accounts to target, and enable coordinated execution of outreach efforts between teams.
• Collaborate with Revenue Operations to architect and evolve scalable cross-functional processes that improve visibility, insight flow, and GTM decision-making.
• Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize.
• Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.

Benefits

• Restricted Stock Units (RSUs)
• health insurance
• vision insurance
• dental insurance
• mental health benefits