Digital Growth Marketing Manager to join our dynamic Marketing team. This is an exciting opportunity to influence our digital demand generation strategy and drive pipeline growth across multiple channels.
Requirements
- Act as a key collaborator on the marketing demand generation strategy across digital channels [paid and earned media platforms] to achieve lead generation and pipeline goals.
- Collaborate with stakeholders across the business to action continuous growth across social platforms by playing a role as a content creator.
- Plan, implement, and monitor multi-channel campaigns (including paid search, social, display, and prospect email marketing.
- Collaborate with Marketing Systems and Sales to target specific buyer personas (ICPs) based on business objectives.
- Apply strong ownership of Salesforce and Pardot to analyze daily lead activity and campaign performance data against pipeline and goals.
- Report daily on paid performance metrics including Form Fillers, MQLs, SQLs, attribution, and cost-per-lead (CPL) to key stakeholders.
Benefits
- Competitive compensation
- Excellent group insurance benefits
- RRSP with employer matching
- Generous Paid Time Off (PTO), including starting at 4 weeks’ vacation, sick days, floater/personal days and volunteer days
- Hybrid working model at our beautiful and modern downtown Toronto office as well as work from home days
- Collaborative and inclusive work environment filled with learning and support
