Paid Media Strategist

M Booth is seeking a Paid Media Strategist to support several major clients across healthcare, lifestyle, and corporate brand categories. The ideal candidate will have hands-on paid media experience, expertise in Meta Ads Manager, and a collaborative mindset.

Requirements

• Plan, build, and launch campaigns across paid social, video, and programmatic
• Own all setup and QA including targeting, UTMs, pixels, creative delivery, and pacing checks
• Monitor and optimize campaigns to achieve KPIs while surfacing clear insights
• Build platform audiences based on research, analytics inputs, and category trends
• Support the creation of performance reports and dashboards, simplifying complex data
• Pull and analyze metrics to identify trends and recommend improvements
• Contribute towards POVs, research inputs, and planning rationale for internal and client use
• Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping
• Capture and distribute meeting notes, next steps, and action items to keep work flowing smoothly
• Maintain strong relationships with platform reps and media partners to stay ahead of new tools and betas

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits
• Flexible, hybrid workplace