Senior Strategist

McJ is looking for a senior strategist who can turn information into powerful stories that inspire creative work and move brands forward. The ideal candidate will have a sharp, curious, and insight-driven mindset, with a deep understanding of human behavior and the ability to shape strategic direction.

Requirements

• Own consumer research projects from start to finish
• Lead and oversee research with a deep understanding of human truths
• Develop inspiring discussion guides with unique questions and exercises
• Support/co-lead all research initiatives
• Find innovative ways to deliver research findings to inspire teams and clients
• Lead/co-lead the research and development of brand foundations
• Lead/co-lead brand personality development
• Partner with creatives in identity/brand book creation
• Become a trusted partner with Creative and Engagement teams
• Share interesting and relevant cultural happenings/shifts, industry trends, category happenings and brand communications with strategy team and agency
• Serve as the brand steward in all internal and external meetings
• Analyze client data, reframe client problems and offer new solutions to open up opportunities
• Work with Engagement/Comms to build, define and contextualize audiences through MRI-Simmons or comparable tools
• Collaborate closely with creative teams day-to-day to sharpen insights and strategies
• Work across departments to organize, extend and connect creative ideas into campaign ecosystems
• Support/co-lead initiative planning with Brand team

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance