VP, Marketing

The VP, Marketing will lead the strategic direction, development, and execution of all marketing initiatives to drive brand awareness, client acquisition and retention, and revenue growth for the bank. This is a hybrid position, requiring some regular in-office days each week.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; or comparable professional experience.
• 8–10 years of progressive marketing leadership experience, preferably in banking, financial services, or consumer lending.
• Proven success in developing and executing marketing strategies that drive measurable business outcomes, specifically lead generation.
• Strong understanding of digital marketing tools, CRM platforms, and analytics (e.g., Google Analytics, Adobe Creative Cloud).
• Experience managing cross-functional teams and external vendors/agencies.
• Excellent communication, leadership, and project management skills.
• Knowledge of regulatory requirements and compliance in financial marketing.

Benefits

• Competitive salary and performance-based incentives
• Comprehensive benefits including medical, dental, vision, disability, and life insurance
• 401K with a company match
• PTO including 11 paid holidays, vacation time and sick time
• Financial Wellness Program
• Volunteer Opportunities
• Professional Development opportunities