Marketing Assistant Brand Manager

Melaleuca is looking for a Marketing Assistant Brand Manager to assist in the execution of key brand responsibilities under the direction of Category Manager. The ideal candidate will have a Bachelor's Degree in Marketing, Business, Communications, or equivalent, and be able to relocate to Idaho Falls, Idaho.

Requirements

• Manage product P&Ls, launch plans and promotional strategies
• Drive the ideation and creation of brand ideas and concepts for new products
• Identify key brand/product opportunities to build, expand Melaleuca brand portfolio
• Perform market analysis of products and/or specific product concepts
• Develop Basis of Interest platforms for product concepts
• Develop, implement, and manage Product Plans and Calendars for approved new product concepts
• Develop, implement, and manage Marketing Plans (including brand positioning, pricing, promotion and advertising) for new and existing products
• Analyze competitive product and develop product claims
• Develop and drive creation of brand story
• Develop and manages consumer research
• Develop Copy Platforms for product package labeling
• Analyze and develops packaging for assigned products
• Organize and manages cross-functional project teams for assigned brands

Benefits

• Comprehensive benefits package
• Longevity bonus
• Fitness center on-site
• Free concierge service
• Employee restaurant