Marketing Manager

This Marketing Manager role focuses on developing and executing marketing campaigns across multiple channels, including print, digital, and events. The position involves budget management, market research, media buying, event planning, and public relations. Responsibilities include brand management, customer journey mapping, and ensuring compliance with regulations.

Requirements

• Develop and manage the brand's overall identity and project-specific branding.
• Prepare and track marketing budget for maximum budget and resource optimization.
• Monitor market trends, customer preferences, and competitor activities.
• Strategically plan and procure media buying across print, digital, and outdoor platforms.
• Manage vendor negotiations and relationships to ensure cost-effectiveness and timely execution.
• Build and maintain relationships with the media; oversee press releases.
• Create tailored sales kits and scripts.
• Map and personalize customer experiences.
• Obtain permission from Trakheesi for event activations and marketing initiatives.
• Manage influencer collaborations.