Marketing Research Strategist leads the development and application of primary, secondary and strategic market research globally. Partnering with the Senior Manager, he or she actively participates in developing, analyzing and presenting research insights to aid in the understanding of market opportunities, competitive positioning, industry trends, and marketing/sales strategy execution across all channels and markets.
Requirements
- Collaborates with internal business partners, including senior leadership, to clearly identify and articulate the business issues and recommends quantitative, qualitative and secondary research methodologies to achieve desired objectives.
- Develops RFPs, evaluates third-party research proposals to identify appropriate solutions within budget/resource constraints, and manages third party vendors throughout the project lifecycle.
- Executes all aspects of primary market research projects including questionnaire development, sample procurement, fieldwork, data tabulation/coding, analysis and reporting.
- Partners closely with internal stakeholders and centers of excellence within distribution to identify areas of inquiry and key research deliverables (internal and external).
- Provides on-going communication and reporting (e.g., schedules, field updates, interim reports, etc.) to senior leadership and internal business stakeholders.
- Conducts in-depth data analysis using traditional and advanced methods (using statistical software when needed).
- Prepares detailed research reports, presentations and ad-hoc deliverables, summarizing key findings, implications and recommendations.
- Presents research insights to key stakeholders across the organization, including senior leadership.
- Addresses ad-hoc research requests from business partners by synthesizing insights from third-party research reports and publications.
- Maintains internal market research library and communicates with key stakeholders when new research becomes available.
- Coordinates third-party consultant presentations and collaborations when requested.
Benefits
- Competitive salary range ($95,500 to $137,500)
- Significant and competitive incentive compensation based on both individual and company performance
- 15% base salary contribution to retirement account
- Education Assistance: $100 monthly up to $10,000 lifetime maximum directly to loan provider
- Tuition reimbursement up to $8,000 annually
- Access to discounted tutors and college coaches
- Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
- Choice of medical and dental plans and an employer contribution into the Health Savings Account
- Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
- Robust Mental Health Resources including 8 free therapy appointments
- Various work/life balance support and wellbeing programs
