Marketing Specialist - FT (30 Hours)- Days

The Marketing Specialist supports the Minidoka Memorial Hospital’s marketing, branding, and communication efforts through hands-on implementation of campaigns, content development, digital and social media management, and service line promotion.

Requirements

• Assist in executing organization-wide marketing strategies and campaigns
• Develop and update marketing content for hospital service lines, clinics, and physician practices
• Maintain and regularly update the organization’s website
• Create, schedule, and manage social media content
• Ensure consistent brand messaging and visual standards across all digital, print, and community-facing materials
• Collaborate with physicians, providers, and department leaders to gather information and support marketing initiatives
• Draft marketing materials such as brochures, flyers, newsletters, press releases, and internal communications
• Support public relations activities, including coordinating media requests and assisting with press materials
• Assist with planning and promoting community outreach events, health fairs, and educational programs
• Monitor online reviews, social engagement, and patient feedback
• Support advertising efforts, including coordination of newspaper, radio, billboard, cinema, and digital ads
• Assist with ordering, tracking, and distributing promotional items and branded materials
• Track marketing activities and basic performance metrics to support reporting and evaluation
• Ensure marketing activities comply with HIPAA, organization policies, and brand standards
• Actively engage in quality improvement activities