Senior Lifecycle Marketing Manager

MoneyLion is a leader in financial technology powering the next generation of personalized products and content. As a Sr. Lifecycle Manager, you will lead a cross-functional team to build lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention.

Requirements

• 5-8 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
• Experience driving channel strategy to support new products
• Experience assessing opportunities and optimizing across the member funnel
• Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
• The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
• Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools)
• Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources
• Experience managing teams a plus

Benefits

• Competitive salary packages
• Comprehensive medical, dental, vision and life insurance benefits
• Wellness perks
• Paid parental leave
• Generous Paid Time Off
• Learning and Development resources
• Flexible working hours
• 401(k) match