As a Growth Marketing Manager focused on feature adoption, you will develop and execute marketing programs that engage developers throughout their workload journey, driving adoption of the MongoDB Atlas suite of AI capabilities.
Requirements
- 5+ years of B2D or B2B experience in growth marketing, with a focus on product-led growth and/or feature adoption and lifecycle marketing
- Experience designing and executing cross-sell/up-sell strategies to expand customer adoption across product offerings, leveraging insights and tailored messaging to drive incremental growth
- Deep understanding of marketing to developers or a technical audience
- Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs
- Passion to objectively measure your efforts and only make decisions based on data
- A collaborative mindset - you love working with others and incorporating relevant feedback
- An owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion
- Flexibility and adaptability - you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency
- Focus and drive - you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute
- Experience or have a working knowledge of product-led growth strategies and KPIs
- Strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market
Benefits
- Flexible paid time off
- 20 weeks fully-paid gender-neutral parental leave
- Fertility and adoption assistance
- 401(k) plan
- Mental health counseling
- Access to transgender-inclusive health insurance coverage
- Health benefits offerings