As a Content Marketing Manager, you will develop interesting data and research-driven B2B content to drive traffic, engage, and convert target prospects, and improve shared content across social media channels. You will partner cross-functionally to develop a content strategy and execute a content calendar that supports the needs of the Business Development team and aligns with overarching lead generation growth goals.
Requirements
- 3+ years experience in B2B content marketing, ideally with experience from a small to medium-sized software or technology company.
- Strong communication skills, both written and verbal, and the ability to work well with internal teams.
- Strong working knowledge of PowerPoint, LinkedIn, event platforms (e.g., ON24, etc.), and CRM or Marketing Automation platforms.
- Detail-oriented, and committed to quality, all while being flexible in a fast-paced international work environment.
Benefits
- The MSIGHTS Platform integrates with a client’s existing marketing technology stack to deliver: 1) End-to-End Performance Management - connecting media budgeting and planning with media results and business outcomes to measure performance against planned KPIs; 2) Always-on Digital Accountability - providing real-time insights on media delivery including viewability, fraud, brand safety, plus more to eliminate waste; 3) Media In-Housing / Data Ops - streamlining media data onboarding, harmonization and consolidation at scale for in-house media, analytics and IT teams as well as partner organizations; and 4) Taxonomy Compliance - centrally governing the creation of URL and Campaign taxonomy, metadata and naming conventions to drive better data quality, data capture and downstream analytics.
- The company has a strong company culture and values: Help Clients Win, Own Every Step, Do What You Say, Support Your Team, Be An Expert.