Senior Digital Marketing Executive
MulberryLondon, England, United Kingdom
Posted October 28, 2025
Contract / Temporary
About the Company
Mulberry is an iconic British lifestyle brand founded in 1971, known for its playful blend of creativity, community, craft, and culture. The company is committed to sustainability and has achieved B Corp Certification, emphasizing its purpose-driven approach and dedication to becoming regenerative and circular across all business operations.
Job Description
Mulberry, a British lifestyle brand, is seeking a Senior Digital Marketing Executive to manage paid media campaigns across central EMEA and US platforms. This role involves optimizing performance, driving KPIs, and collaborating with various teams to maintain website traffic and add-to-cart rates. The position offers a commitment to sustainability and a focus on inclusivity.
Requirements
- Setup and execution of retargeting and prospecting paid social ads across Tiktok, Meta, Pinterest and Twitter.
- Drive and grow KPIs: Reach, Traffic, CTRs%, ATCs, CPCs, Sales.
- Daily monitoring of ad performance around audience, product, and platform.
- Continuous optimization of bid strategies and placement types.
- Analysis of paid social channel performance and production of weekly trade reports.
Benefits
- Inclusive culture
- Sustainability initiatives
- Opportunities for professional development
