Director of Oncology Marketing, Pathology
NateraSan Carlos, California, United States • United States
Posted September 24, 2025
168200 - 210200 USD year
Full Time
About the Company
Natera is a global leader in cell-free DNA and genetic testing, specializing in oncology, women's health, and organ health. The company offers a range of services including Non-invasive Prenatal Testing (NIPT), Single Gene Diseases, and Preimplantation Genetic Screening (PGS)/diagnosis (PGD). Natera is distinguished by its high-accuracy tests backed by over 250 peer-reviewed publications and ISO 13485-certified laboratories.
Job Description
Natera is seeking a Director of Oncology Marketing to lead the strategic marketing of AlteraTM Comprehensive Genomic Profiling (CGP) and Signatera within the pathology and molecular diagnostics communities. This role will drive awareness, engagement, and adoption, shaping the future of precision oncology offerings. The director will collaborate with sales, product, and UX teams, identify key opinion leaders, and track marketing performance.
Requirements
- Lead the strategic and tactical marketing efforts for Natera’s tissue-based solutions.
- Craft compelling campaigns and develop value propositions for pathologists and molecular pathologists.
- Partner with sales, medical, product, and UX teams to align on positioning and messaging.
- Identify and build relationships with key opinion leaders (KOLs) in pathology and genomics.
- Track, analyze, and optimize marketing performance.
- Serve as a cross-functional thought leader representing Altera and Signatera in portfolio-level initiatives.
Benefits
- Competitive Benefits
- Employee referral program
