Paid Media Analyst
NeboAtlanta, Georgia, United States
Posted April 5, 2025
Full Time
About the Company
Nebo Agency crafts human-centered digital experiences that drive measurable results through storytelling and innovative marketing strategies.
Job Description
We are looking for an intelligent, passionate, and data-driven Paid Media Analyst to join our team full-time. The Paid Media Analyst will work among Nebo’s Paid Media team to drive in-depth insights for paid campaigns.
Requirements
- Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
- Microsoft Advertising certified
- Google Analytics certified
- 1+ years experience in Paid Media, having developed strategy and executed campaigns across multiple digital paid media channels, including search, display, and social
- Advanced knowledge of the capabilities of Paid Media trafficking platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager
- Actively seeks out opportunities to learn new skills and develop their overall understanding of Paid Media and analysis
- Proficient in their use of various analytics related programs such as Google Analytics and Facebook Analytics and has a working knowledge of advanced analytics platforms such as Adobe Analytics
- Advanced knowledge of Excel including pivot tables, VLOOKUPs, and simple macros
- Proficient in their use of various data visualization programs such as Tableau, Google Data Studio, and PowerPoint
- Ability to accurately forecast budget and account performance based on various budget scenarios
- Basic understanding of programming languages such as JavaScript and SQL
- Experience with experimental design and writing testing briefs
- Experience collecting and analyzing behavior through unmoderated experiments (A/B testing)
- Ability to compile large data sets from multiple sources into a cohesive report that communicates a clear story to the client
- Comfortable leading reports calls with no assistance and presenting report findings directly to clients
- Ability to draw valuable insights and recommendations from raw data
- Strong written and verbal communication skills
Benefits
- hybrid in-office/remote work or fully remote work options
- unlimited PTO
- free attendance to local marketing events