Senior Product Marketing Manager
NOWATCHAmsterdam, North Holland, Netherlands
Posted December 17, 2025
70000 - 90000 EUR
Full Time
About the Company
NOWATCH is an Amsterdam-based health-tech company founded in 2020 that develops science-backed wearable technology to support preventive mental and physical health. Their flagship product combines research-grade sensors with advanced personalization and elegant design to help users build stress resilience and adopt healthier habits. By fusing rigorous data analytics with user-centric design, NOWATCH offers a unique, holistic health tracker that not only improves individual well-being but also positively influences the lives of loved ones. The company’s commitment to evidence-based innovation and user empowerment sets it apart in the competitive health-tech landscape.
Job Description
NOWATCH is looking for an experienced Senior Product Marketing Manager to lead one of the most business-critical growth functions of the company. The role involves developing a deep understanding of consumers and ideal target audiences to inform product and marketing strategy, owning product positioning and messaging, and tracking market trends and customer needs.
Requirements
- 8+ years of experience in product marketing or marketing roles, preferably in tech and/or health
- Proven track record of successful GTM launches across physical and digital products
- Ability to operate comfortably in both strategy and execution
- A strong track record of GTM success for complex product ecosystems
- Expertise in storytelling, product messaging, and market differentiation
- Analytical fluency and comfort working with metrics and market data
- Deep curiosity about human behavior, health, and product impact
- The ability to bring clarity, focus, and momentum in an early-stage environment
