Head of Digital Marketing
Observe, Inc.California, United States
Posted October 29, 2025
Full Time
About the Company
Observe, Inc. is an AI-powered observability company that streamlines anomaly detection, application troubleshooting, and incident resolution for businesses to deliver exceptional customer experiences. By consolidating logs, metrics, and traces into a single data lake and analyzing them through a unified interface, Observe enables companies to resolve software incidents three times faster at one-third the cost. Trusted by clients such as Capital One and Dialpad AI, Observe’s innovative approach is supported by investments from leading venture capital firms including Capital One Ventures and Evolution Equity Partners.
Job Description
Observe is seeking a Head of Digital Marketing to lead the strategy, execution, and performance of all digital channels, driving pipeline impact across multiple programs (web, paid, organic, ABM). The role focuses on a data-driven approach, requiring a creative and entrepreneurial leader. The position reports to the Chief Marketing Officer.
Requirements
- 10+ years of experience in digital marketing
- At least 3+ years of leadership experience in a B2B SaaS or developer company
- Deep expertise in multi-channel digital strategy (performance media, SEO, web analytics)
- Strong command of budget, marketing analytics, data visualization and ROI modeling
- Hands-on experience with Google Ads, LinkedIn Ads, programmatic platforms, HubSpot or Marketo, GA4, and modern web stacks
- Demonstrated success building scalable digital engines
- Strong creative sensibility and understanding of technical audiences
- Collaborative leadership style
Benefits
- Competitive compensation
- Equity
- Hybrid work environment with flexibility
- Headhunting
