Opportunity Education Foundation seeks a Senior Director of Communications and Marketing Strategy to architect and execute comprehensive communications and marketing initiatives that drive measurable impact across our global education portfolio.
Requirements
- Develop and implement a 3-year integrated marketing roadmap
- Execute multi-channel campaigns targeting educators, administrators, policymakers, and funders
- Establish marketing attribution models to track campaign effectiveness
- Set and monitor monthly/quarterly KPIs including lead generation targets
- Deliver weekly performance dashboards and monthly executive reports with actionable insights
- Manage annual marketing budget
- Develop and execute calendars producing 30-60 monthly pieces across multiple formats
- Implement SEO/SEM strategy achieving top-3 rankings for 20+ priority keywords
- Build thought leadership program securing 10+ annual op-eds in tier-1 education publications
- Define and implement brand guidelines ensuring 95%+ compliance across all touch points
- Develop sub-brand strategies for portfolio organizations while maintaining parent brand equity
- Create brand measurement framework tracking awareness, consideration, preference, and NPS scores
- Conduct semi-annual brand audits and competitive analyses
- Manage paid media campaigns across Google Ads, Meta, LinkedIn with monthly budgets TBD
- Achieve and maintain: 3%+ email CTR and 25%+ social engagement rate
- Drive 40% YoY growth in organic traffic through content marketing and SEO
- Grow educator community to 10,000+ active members within 18 months
- Develop ambassador program with 100+ educator advocates
- Create user-generated content campaigns generating 100+ monthly engagement markers
- Build and lead high-performing team of 4-5 communications and marketing professionals
- Implement agile marketing methodology with 2-week sprints
- Select and implement tools including CRM, marketing automation, analytics, and content management systems
- Develop vendor management framework for agency and freelance partners
- Develop monthly, quarterly and annual metrics for tracking program effectiveness
