The Performance Media Specialist is a mid-level individual contributor responsible for executing, optimizing, and maintaining full-funnel paid search and paid social campaigns.
Requirements
- Build, manage, and optimize paid search and paid social campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms
- Develop keyword taxonomies, responsive search ads, audience segmentation strategies, creative variations, and structured testing roadmaps
- Maintain exceptional tracking hygiene across UTMs, naming conventions, pixel configurations, event mappings, and CRM integrations
- Partner with Analytics to validate reporting, enhance data quality, contribute to dashboards, and identify meaningful performance trends
- Support seasonal planning, scenario modeling, and yield analysis to guide budget adjustments across enrollment cycles and statewide demand fluctuations
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term disability insurance
- Short-term disability insurance
- 10 paid holidays annually
- Paid Time Off
- Four health insurance plans to choose from
