Email Marketing Specialist
PavagoEastern Cape, South Africa
Posted October 15, 2025
Full Time
About the Company
Pavago - Thinking Globally to Grow Locally 🌍 Welcome to Pavago, where the world is your talent pool. We believe in a borderless future where businesses can harness the best of international expertise without breaking the bank. 🌟 Why Choose Pavago? Affordability: Find exceptional talent at 1/4 the cost of American counterparts. Global Reach: Our vast network spans across continents, ensuring we locate the perfect fit for your unique needs. Localized Growth: By integrating international insights and expertise, we fuel your local business growth. Whether you're a startup looking for the right brains to get your idea off the ground, or an established company wanting to diversify your team and scale operations, Pavago is your bridge to global possibilities. Tap into a world of talent. Let's grow, together. 🚀 Connect with us today!
Job Description
Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns. This role combines creative copywriting with technical ESP expertise and performance analytics. The specialist owns the full campaign lifecycle, from segmentation to delivery, to ensure email remains a consistent and measurable revenue channel.
Requirements
- Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
- Write subject lines, body copy, and CTAs.
- Maintain databases of 20k–200k+ contacts.
- Segment audiences and manage lists.
- Test workflow logic and monitor deliverability.
- Run A/B tests and analyze campaign performance.
- Build dashboards with campaign performance.
- Track revenue attribution.
- Manage domain health and comply with CAN-SPAM, GDPR, and CCPA.