Marketing Automation Specialist

Paugo is seeking a Marketing Automation Specialist to build, implement, and optimize automated marketing campaigns across various platforms. The role involves automating workflows, lead scoring, segmentation, and reporting, with a focus on data-driven campaign growth and alignment with sales objectives. This is a fully remote position.

Requirements

• Build and optimize automated nurture sequences, drip campaigns, and triggered workflows.
• Implement lead scoring rules to prioritize high-value prospects.
• Design, test, and deploy email campaigns using platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo.
• A/B test subject lines, copy, design, and CTAs to improve open and click rates.
• Ensure email templates are responsive, accessible, and on-brand.
• Sync automation platforms with CRMs (Salesforce, HubSpot CRM, Zoho) for lead routing.
• Collaborate with sales teams to ensure lead handoffs are timely and qualified.
• Clean and maintain lead databases, removing duplicates and outdated contacts.
• Segment lists by persona, industry, geography, or behavior.
• Ensure compliance with GDPR, CAN-SPAM, and CCPA requirements.
• Monitor campaign performance (open, CTR, conversion, revenue impact).
• Create dashboards in HubSpot, Marketo, or BI tools.
• Present insights to marketing and sales leadership.

Benefits

• Competitive salary