Online Acquisition Manager
PayoneerShanghai, China
Posted July 28, 2025
Full Time
About the Company
Payoneer is the financial technology company empowering the world’s small and medium-sized businesses to transact, do business, and grow globally. Payoneer was founded in 2005 with the belief that talent is equally distributed, but opportunity is not. It is our mission to enable any entrepreneur and business anywhere to participate and succeed in an increasingly digital global economy. Since our founding, we have built a global financial stack that removes barriers and simplifies cross-border commerce. We make it easier for millions of SMBs, particularly in emerging markets, to connect to the global economy, pay and get paid, manage their funds across multiple currencies, and grow their businesses. Our only official Help channel on LinkedIn: https://www.linkedin.com/showcase/payoneer-help/ --- The content provided in this article including any information relating to pricing, fees, and other charges is accurate and valid only as of the date it was published. In addition, changes in applicable regulations, policies, market conditions, or other relevant factors may impact the accuracy of the mentioned pricing and fees and other associated details. Accordingly, it is further clarified that any information regarding pricing, fees and other charges is subject to changes, and it is your responsibility to ensure you are viewing the most up-to-date content applicable to you. Payoneer will provide the most up-to-date and accurate information relating to pricing and fees as part of the account registration process. Registered customers can view this information via their online account. Payoneer Customer Assistance, Complaints and Disclosures: https://www.payoneer.com/customer-disclosures-and-complaints/
Job Description
Payoneer is seeking an Online Acquisition Manager to lead paid media efforts for their China Go-To-Market strategy. The role involves managing the entire digital acquisition funnel, from top-of-funnel awareness to optimizing conversion for self-registration and onboarding. The ideal candidate will have a strong background in performance marketing and a hands-on approach to campaign planning, execution, and continuous optimization.
Requirements
- 8+ years of marketing experience with a strong focus on customer acquisition in the B2B or fintech sectors.
- Proven success in developing and executing marketing strategies that drive new customer acquisition.
- Experience managing end-to-end digital marketing campaigns, from strategy to execution to analysis, with a data-driven mindset.
- Experience in financial technology or payments space is preferred.
- Strong understanding of the China market dynamics, with a focus on SMEs, digital marketplaces, and e-commerce businesses.
- Expertise in digital marketing channels (SEO, SEM, display advertising, social media).
- Strong analytical skills with the ability to analyse performance data and optimize campaigns to improve ROAS (Return on Ad Spend).
- Excellent communication and interpersonal skills with the ability to work cross-functionally in a global organization.
- Proven success in China-focused marketing—experience with Baidu Ads, WeChat Ads, Douyin/Toutiao, etc.
- Prior experience at a digital agency or in-house at a fintech/payments company strongly preferred
- Experience with CRM systems and lead nurturing tools (e.g., HubSpot, Marketo).
- Analytical mindset with strong proficiency in tools like Google Analytics (GA4), Tableau, and local platforms’ analytics dashboards.
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) or similar retirement plan
- Paid time off
- Flexible working hours
- Professional development opportunities
- Collaborative work environment
- Opportunities for growth and advancement