Director, Product Marketing & Enrollment — Career Accelerator

Per Scholas seeks a Director of Product Marketing & Enrollment to lead the national growth strategy for our Career Accelerator — a rapidly expanding program empowering alumni and working professionals to upskill, reskill, and advance in tech.

Requirements

• 7–10+ years of professional experience in marketing, enrollment management, or growth leadership within education, workforce development, or technology sectors.
• Proven success scaling marketing and enrollment pipelines for adult learning or training programs, ideally exceeding multi-thousand learner goals.
• Deep understanding of digital marketing, CRM systems (e.g., HubSpot, Salesforce), funnel analytics, and conversion optimization.
• Skilled in branding, storytelling, and product marketing tailored to adult learners, alumni, and working professionals.
• Experience managing marketing campaigns across multiple channels — paid, organic, partnerships, and community outreach.
• Strong analytical skills and fluency with metrics, dashboards, and insights that inform strategy and decision-making.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Tuition Reimbursement