Head of Performance Marketing (m/w/d)

As Head of Performance Marketing, you will oversee the Market-to-Lead process, implement marketing automation in Microsoft Dynamics, and establish a globally aligned campaign planning process to maximize marketing investments and ensure close integration of markets and business units.

Requirements

• Leading a team of approximately 8 employees
• Global responsibility for the Market-to-Lead process (Signavio) including governance and development
• Building and managing marketing automation (email flows, lead nurturing) in Microsoft Dynamics
• Developing a globally consistent campaign planning process (integration of market and product requirements)
• Managing a budget of approximately €600,000
• Developing and establishing globally uniform marketing performance KPIs (ROI, leads, CPL, conversion rates)
• Ensuring the use of marketing automation worldwide and optimizing processes
• Building and managing a global campaign calendar
• Continuously developing internal SEO and GEO performance
• Transferring data and insights into recommendations for markets and business units
• Transparently controlling marketing performance and continuous optimization

Benefits

• Flexible working hours
• Paid vacation
• Professional development opportunities
• Team-oriented work environment
• International team with diverse backgrounds