Email Marketing & Deliverability Specialist, (Healtcare)

Email Marketing & Deliverability Specialist role at Power Digital, a tech-enabled growth firm. The role involves turning cold prospects into warm conversations through smart strategy, clean execution, and rock-solid deliverability. The ideal candidate has 6+ years of experience in email marketing, preferably with a focus on cold outreach/prospecting, and expertise in deliverability tools, ESPs, and email authentication protocols.

Requirements

• Warm up cold prospects and guide them through targeted, automated nurture journeys that convert.
• Build and optimize email drip sequences based on engagement data and customer pain points.
• Monitor deliverability metrics (inbox placement, bounces, complaints, and unsubscribes) and proactively fix issues.
• Maintain impeccable list hygiene: clean lists regularly and uphold strong opt-in practices.
• Implement and manage authentication protocols like SPF, DKIM, and DMARC.
• Stay current with deliverability best practices, ISP filtering updates, and email regulations (GDPR, CAN-SPAM).
• Run ongoing A/B tests to refine subject lines, content, and sending strategies.

Benefits

• Opportunity to work with a tech-enabled growth firm
• Collaborative and diverse team environment
• Professional development and growth opportunities