Senior Media Manager, (Healthcare)

Power Digital is a tech-enabled growth firm that offers best-in-class services including SEO, Content Marketing, Paid Media, and more. They are seeking a Senior Media Manager to lead client calls, develop new client assets, and manage Paid Search campaigns. The ideal candidate has direct experience managing Paid Search campaigns and is multi-faceted with a foundational understanding of paid social and display.

Requirements

• Successful end-to-end management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Own all Paid Search strategy, project ideation, road mapping, & testing
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
• Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of accounts
• Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copyrevisions
• Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures

Benefits

• Health, dental, and vision insurance
• Retirement plan
• Paid time off
• Stock options
• Professional development opportunities