Marketing Associate

Proper is a private equity-backed consolidation platform seeking a recent graduate to contribute to digital marketing, growth strategy, and data-driven creativity. The role involves managing website content, optimizing campaigns on Google Analytics, and supporting business development activities. Proper prioritizes technology, transparency, and accountability within a collaborative team.

Requirements

• Manage and update the corporate website.
• Oversee SEO strategy and keyword optimization.
• Utilize Google Analytics and related tools to monitor web traffic and campaign results.
• Manage and optimize paid digital campaigns, including LinkedIn, Instagram, and re-targeting ads.
• Develop and maintain campaign calendars, dashboards, and KPIs.
• Support email marketing campaigns and automated digital engagement strategies.
• Manage external vendors, freelancers, and digital partners.
• Execute and monitor LinkedIn advertising campaigns to drive awareness and pipeline growth.
• Distribute and track press releases to optimize visibility and reach.
• Support the creation and maintenance of sales enablement collateral and marketing toolkits.
• Partner with the M&A and business development teams on targeted outreach campaigns.
• Analyze competitive activity and market trends to inform Proper’s positioning and go-to-market strategies.

Benefits

• Health
• Dental
• Vision
• 401k match
• Flexible PTO
• Team retreats
• Learning stipends