Demand Generation Specialist - Industrials

We are seeking a Demand Generation Specialist for our Industrials vertical, who will play a critical role in executing strategic marketing initiatives that generate pipeline and revenue across the Industrial Manufacturing market in North America.

Requirements

• Plan, budget, and execute vertical marketing campaigns across digital, events, PR, and other channels.
• Develop full-funnel programs to drive awareness and source new pipeline opportunities for the Industrials sales team.
• Create and manage social-first content strategies for memorable social media campaigns targeting key accounts.
• Oversee paid social media efforts, including budgeting, targeting, and content development.
• Plan, develop, and execute email marketing campaigns.
• Lead webinar and video marketing initiatives to engage prospects and customers.
• Direct and approve content development for campaigns across multiple channels.
• Identify, plan, and execute in-person marketing events (10–25% travel), including trade shows and PTC-hosted events.
• Manage external vendors to deliver campaigns beyond PTC-owned channels.
• Track and report campaign performance, providing actionable insights for optimization.
• Manage and optimize SEO and SEM strategies to improve organic and paid search performance.
• Create and implement A/B testing plans to enhance digital marketing effectiveness.
• Contribute creative ideas and recommend new tactics to strengthen account engagement.

Benefits

• Medical, dental and vision insurance
• Paid time off and sick leave
• Tuition reimbursement
• 401(k) contributions and employer match
• Flexible spending accounts
• Life insurance
• Disability coverage
• Generous commuter subsidy