Senior Demand Generation Specialist
PTCBoston, Massachusetts, United States
Posted January 23, 2025
Full Time
About the Company
PTC is a global company that values and respects all identities, cultures, and perspectives, and strives to create an inclusive environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work.
Job Description
Our company, PTC, is seeking a Senior Demand Generation Specialist to help develop, execute, and optimize inbound and outbound campaign strategy to create full funnel leads for PTC Kepware software.
Requirements
- Collaborate with cross-functional marketing team to design, execute, and optimize demand generation campaigns
- Work closely with product marketing and content teams to identify and develop new content
- Partner with SEO and web teams to drive lead generation and boost brand awareness
- Monitor and analyze campaign performance metrics
- Collaborate with sales to review ongoing campaign tactics and gather feedback
- Drive revenue growth by optimizing e-commerce sales strategies
- Improve website chat functionality and sequences to enhance user experience and increase conversion rates
- Localize central marketing campaigns to maximize global conversion rates through preferred distributors
Benefits
- Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance