HCP Marketing Specialist, Endocrinology

The HCP Marketing Specialist, Endocrinology will support the implementation of HCP brand strategy across assigned brands, including creative development of marketing materials, tactical execution for personal and non-personal promotion, and management of peer-to-peer activities.

Requirements

• Translate brand strategy into effective HCP and patient engagement plans
• Support marketing team in development of presentations and promotional materials
• Partner with internal teams and external agencies to develop strategically aligned HCP tactics for personal and non-personal promotion, including medical education
• Execute HCP and patient promotional materials to align with campaign strategy
• Support omni-channel data and analytics initiatives
• Manage speaker bureau and peer-to-peer programs
• Build and maintain relationships with key HCP customers
• Inform competitive planning and strategic efforts
• Organize and support presence at society and congress meetings; assist sales force in executing local educational events
• Coordinate work with agencies, vendors, and marketing operations for promotional material management
• Support market research priorities to yield actionable insights for brand strategy
• Collaborate across functional areas (legal, medical affairs, regulatory, MLR review committee)
• Manage internal review/approval process for promotional materials
• Contribute to annual business plan development and execution
• Ensure budget aligns with planned annual spend
• Support sales meeting planning and execution
• Participate in ad hoc projects as needed
• Ensure compliance with all laws, regulations, and company policies, including pharmacovigilance responsibilities

Benefits

• Health Insurance
• Dental Insurance
• Orthodontia
• Vision Insurance
• Life Insurance
• ADD Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• 401k
• Paid Time Off