Brand Manager

The Brand Manager drives brand growth in assigned categories, owned, and private brands. Develops marketing strategy, annual marketing plans, and executes projects to support growth and meet goals.

Requirements

• Overall accountability for category and brand volume and share objectives.
• Collaborates and leads cross-functionally to ensure the brands remain relevant to consumers and drive profitable corporate growth.
• Leads the strategy for consumer-relevant, annual marketing plans for all brands within assigned category.
• Leads the lifecycle strategy and coordinates with Associate Product Manager on new product development.
• Analyzes market potential and develops competitive concepts to ensure the long-term, profitable growth of the Reser's brands.
• Evaluates product portfolio and the marketplace and makes recommendations for new product launches and product improvements.
• Analyzes viability and margin/sales potential for new geographies, categories, and consumers.
• Develops and implements strategies and plans to maximize the profitability of assigned products / product categories while maintaining consistent quality standards.
• Provides leadership, coaching and development to team members.
• Responsible for hiring decisions and performance management.

Benefits

• Medical, dental, vision, AD&D, life
• 401(k) with discretionary match
• Wellness programs
• Paid time off
• Company paid holidays
• Voluntary benefit options