Paid Social Specialist

We are seeking a highly motivated Paid Social Specialist to join our team and support the execution of paid social strategies, focusing on Meta platforms. The role involves building and managing campaigns, analyzing performance data, and optimizing accounts for maximum impact, requiring close collaboration with an experienced team and large-scale advertising campaigns. Candidates should be detail-oriented and possess strong analytical and communication skills.

Requirements

• Build, execute, and manage paid social campaigns on Meta and (bonus) TikTok ad platforms
• Analyze and report on key performance metrics (CPA, ROAS, and revenue related metrics)
• Assist with data inputs and own reporting for a group of clients
• Project manage creative workflows and ensure campaigns align with client goals
• Assist in performance focus ad account operations
• Stay up-to-date with Meta ad platform updates
• Work closely with the team to ensure campaigns align with client goals
• Familiarity with ad creative tools (Canva, ChatGPT/Claude, CapCut)
• Understanding of attribution models and tracking systems (Pixel, Google Analytics)