Senior Demand Generation Marketing Manager - New Verticals

Rippling is looking for a Senior Demand Generation Marketing Manager to build and scale the demand engine behind a rapidly growing business line within its portfolio. The role involves owning and scaling paid search, executing full-funnel demand generation programs, and collaborating cross-functionally with Sales, SDRs, PMM, Brand, Web, and BizOps to align targeting, messaging, creative, and GTM execution.

Requirements

• 5-8+ years of experience in demand generation within B2B SaaS or a fast-paced tech environment.
• Hands-on expertise in both paid search, including managing Google Ads end-to-end; Bing/SEO experience is a plus.
• Strong understanding of how paid and organic search work together and have experience working closely with an SEO team to maximize results.
• Proven ability to run data-driven experiments, analyze performance trends, and turn insights into actionable optimizations.
• Strong project management and cross-functional collaboration skills—you can quarterback multi-stakeholder campaigns from idea to launch.
• Comfort operating in a fast-moving, ambiguous 0 → 1 environment, with a strong bias toward action and iteration.
• Experience with marketing automation, experimentation frameworks, analytics platforms, and performance marketing tools.

Benefits

• 401k Matching
• Generous Paid Time Off
• Retirement Plan
• Relocation Assistance