Demand Generation Lead

We're looking for a data-driven Demand Generation Lead to build and scale the marketing engine that recruits financial advisors to the Savvy platform.

Requirements

• Develop and execute the end-to-end demand generation strategy for our B2B advisor recruiting motion, aligning with pipeline and revenue goals.
• Own and manage multi-channel campaigns, including paid social, SEM, email marketing, content syndication, webinars, and virtual/in-person events.
• Build, test, and optimize lead nurturing programs and marketing automation workflows to move prospects through the funnel.
• Partner closely with the Strategic Growth (Sales) team to ensure seamless lead handoff, optimize the MQL-to-SQL conversion rate, and gather feedback on lead quality.
• Collaborate with Product Marketing to leverage core platform messaging and sales enablement resources (decks, one-pagers) for your campaigns.
• Work with the Content team to develop a content strategy that fuels the acquisition funnel (e.g., whitepapers, case studies, blog posts, webinar topics).
• Measure, analyze, and report on campaign performance, pipeline contribution, and ROI, providing actionable insights for continuous improvement.
• Manage the marketing tech stack (Marketing Automation, CRM, analytics tools) to ensure operational efficiency and data integrity.

Benefits

• Competitive salary and equity package
• Unlimited PTO + paid company holidays
• Access to holistic medical, dental, and vision plans
• Company 401(k), Commuter, and HSA/FSA plans
• NYC office in the heart of Manhattan
• Lunch and snacks provided in the office
• Access to virtual mental health care (Spring Health), vision related benefits (XP Health), and health concierge (Rightway) to help you find the right care
• Access to counseling for stress management, dependent care, nutrition, fitness, legal, and financial issues (Guardian WorkLifeMatters EAP)