Ad Ops Associate | Media | Ogilvy Tanzania

The Ad-Ops Associate is a key member of the Media Buying team, primarily responsible for managing Pay-Per-Click (PPC) campaigns. This role involves handling the day-to-day operations of launching and maintaining PPC campaigns, including ad scheduling, tracking, and optimization.

Requirements

• Task Management: Utilize Trello to update task status.
• Team Coordination: Weekly coordination and training with direct reports.
• Performance Analysis & Reporting: Analyze KPI performance of campaigns, conduct optimization, and provide regular reports (weekly, monthly, quarterly).
• Budget Monitoring: Monitor the pacing of allocated spend by brand and channel.
• Campaign Monitoring: Monitor account and campaign performance daily.
• Optimization Execution: Execute weekly optimization cycles for AdWords, Facebook, Twitter, and other channels, including A/B testing and bid optimization.
• Keyword Research: Research keywords and expand campaigns in line with performance marketing frameworks.
• Platform Research: Investigate and report on new features and updates on existing and new platforms.
• Best Practices: Research performance marketing best practices.
• Certifications: Ensure all certifications from platform partners (e.g., Google) are up to date.
• Collaboration & Recommendations: Coordinate with Account Managers on campaign performance and offer recommendations for continual improvement.