Product Manager responsible for developing strategic plan, setting product roadmap, and championing marketing plan for programs. Lead development of marketing plans, create marketing campaigns, and conduct market research to inform marketing strategies.
Requirements
- Degree in Marketing or a related field
- Proven working experience as Product Manager on Higher Education
- Proven ability to develop product marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Familiarity with CRM tools such as Salesforce or Zoho CRM
- Experience with data analysis and visualization tools like Power BI, Tableau, or Google Analytics
- Understanding of CMS platforms such as WordPress or Umbraco
- Knowledge of digital advertising platforms such as Meta Ads Manager, Google Ads, Tiktok ads and LinkedIn Campaign Manager
