Lifecycle Growth Lead

We're seeking a Lifecycle Growth Lead to own the relationship between our product and its users from pre-launch to post-launch, focusing on waitlist nurturing, retention, and re-engagement through email, push, in-app messaging, and SMS.

Requirements

• Experience in lifecycle marketing, CRM, or growth marketing at a consumer app (fintech, gaming, or marketplace preferred)
• Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, or similar)
• Strong analytical chops — you think in cohorts, funnels, and retention curves, not just open rates
• Experience designing multi-channel lifecycle programs from scratch, not just inheriting them
• Comfort with SQL or BI tools for self-serve analysis
• Understanding of behavioral psychology as applied to product engagement

Benefits

• 401k Matching
• Retirement Plan