Head of Growth and Marketing

Shae Group is seeking a Head of Marketing to architect and execute its marketing strategy for all verticals. The role focuses on brand positioning, demand generation, paid advertising, PR, and growth marketing, leveraging AI tools to improve efficiency and ROI. This is a part-time, performance-driven position with a lean base salary and high incentives.

Requirements

• Lead marketing strategy and brand positioning.
• Create and optimize high-converting paid ad campaigns.
• Manage paid media buys and optimize ROAS.
• Drive community growth and engagement.
• Secure PR and thought leadership opportunities.
• Embed AI automation into every marketing workflow.
• Provide clear reporting and dashboards on ROI.
• Demonstrate success in scaling and engaging online communities.

Benefits

• Base Salary
• Performance Incentives
• On-Target Earnings (OTE)
• Opportunity for agency engagement