Senior Associate, Performance Marketing

SHOPLINE is seeking a Senior Associate, Performance Marketing to drive the performance marketing strategy for their Singapore platform. The role involves campaign management, performance analysis, collaboration with internal teams, and utilizing data-driven insights to optimize performance and return on ad spend. The ideal candidate will be passionate about leveraging data to improve performance, experiment with innovative growth opportunities, and maintain strong relationships with vendors.

Requirements

• Drive the performance marketing strategy of Shopline SG
• Manage all performance marketing initiatives across Shopline SG
• Develop and execute paid campaigns with a focus on ROI and customer acquisition costs
• Measure and report performance against key KPIs
• Collaborate with internal teams to optimize user experience
• Utilize data and insights to improve audience targeting and conversion funnel building
• Analyze online customer behavior and identify opportunities for revenue increase