Snap Inc is seeking a Lead, SMC Marketing to join its global Small and Medium Customers (SMC) organization. The role will build compelling marketing content to drive advertiser growth, including sales enablement materials, on-platform notifications, email and Snap's web properties.
Requirements
- Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
- Own and develop customer centric content strategy that directly supports SMC's global revenue programs
- Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
- Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
- Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
- Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
- Provide ideas to continuously uplevel internal- and external-facing sales enablement content
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap's long-term success!
