Audience Business Analyst
Sony Interactive EntertainmentCalifornia, United States
Posted November 6, 2025
136300 - 204500 USD year
Full Time
About the Company
PlayStation is a global leader in entertainment producing The PlayStation family of products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, and more.
Job Description
We are looking to fill a new Audience Business Analyst role on the AIM team, specializing in audience operations and activation. You will further enable our global marketing organization to use our first-party data to put the customer first in all our marketing communication.
Requirements
- Collaborate with marketing and agency partners across all marketing regions as the subject matter expert on our ecosystem of data to create custom segments and support campaign executions
- Perform analysis and create insightful dashboards that use data visualizations to inform the business and our partners on our operational capacity
- Advise partners on campaigns, using data-based insights from AIM, marketing analytics, data science models, and consumer research
- Run ad-hoc and scheduled customer lists to power PlayStation's digital marketing channels globally
- Ensure the efficient and successful delivery of all customer segments to global marketing platforms
Benefits
- Medical
- Dental
- Vision
- Matching 401(k)
- Paid Time Off
- Wellness Program
- Employee Discounts for Sony products
