The Social Media Executive role is key to growing the organic share of voice on our social channels, creating made-for-platform content, and managing relationships with internal and external stakeholders. The ideal candidate will have experience managing social media channels, a strong understanding of major platforms, and excellent written communication skills. They will also have a genuine interest in horse racing and/or sports journalism, with a solid understanding of racing audiences and key moments in the racing calendar.
Requirements
- Manage and grow The Racing Post’s social media presence across all key platforms
- Work across multiple digital media - creating content, graphics and video across different social media channels
- Plan, create, and publish social content that supports editorial priorities, major racing events, and the wider racing calendar
- Liaise with editorial production teams to help promote key content and breaking news on our social channels
- Deliver live social coverage of race days, breaking news, and key industry moments
- Work closely with editorial, video, and data teams to translate Racing Post journalism into compelling social-first formats
- Write clear, engaging, and platform-appropriate copy that reflects The Racing Post’s authoritative yet accessible tone of voice
- Monitor social media performance, track key metrics, and provide regular insights and recommendations to improve reach, engagement, and audience growth
- Identify trends, conversations, and opportunities
- Ensure impactful delivery of commercial messages through social content
- Drive Horse Racing conversation online by promoting and reacting to key sporting moments
- Ensure all Horse Racing content is on brand with the correct tone of voice at all times
- Monitor and document competitor activity (bookmakers / publishers / affiliates)
- Work on live events, including clipping of our live shows on Grabyo such as The Morning Post, working with the production team to optimise these for our Social Media channels
- Ensure all content meets compliance and responsible gambling best practise at all times
Benefits
- Private medical insurance
- Excellent parental leave
- Working globally policy
- Mental health support
- Assistance programs
- Social gatherings
- Pension scheme
- Other benefit schemes
- Life assurance
- Star card
- Step Further Awards (employee recognition program)
- Season Ticket Loan
- Cycle to Work Scheme
- Complimentary access to Racing Post Members Club
