Digital Marketing Manager

This digital marketing manager role involves creating marketing plans, managing campaigns, analyzing metrics, identifying trends, and mentoring other team members. The role focuses on website traffic generation, lead acquisition, and brand loyalty/awareness, with a strong emphasis on digital advertising and social media management. The ideal candidate will be a communication, analytical, and proactive individual.

Requirements

• Bachelor’s degree in marketing, advertising, media studies, communications, or a related field
• 4-7 years’ experience in online paid media, leading & managing SEO, digital metrics, and web traffic and analytics
• 3+ years of experience and knowledge of online marketing strategies
• Minimum 3 years of Meta Ads manager, Google Analytics, LinkedIn Campaign Manager experience, X Ads, Influencer marketing, other advertising
• Knowledge of split testing practices