Marketing Manager

The Marketing Manager will develop and execute marketing strategies to enhance brand visibility, generate leads, and drive growth for the company's logistics services (transportation, warehousing, supply chain). This role involves overseeing digital and traditional marketing efforts, building partnerships, and collaborating with stakeholders to align marketing activities with business goals. Key areas include brand management, digital marketing, lead generation, and customer acquisition.

Requirements

• Develop and implement integrated marketing strategies
• Conduct market research to identify customer needs and industry trends
• Define KPIs to measure campaign effectiveness
• Oversee the development of brand identity and ensure brand standards are met
• Manage and optimize online presence through website, social media, and SEO/SEM
• Develop and oversee content marketing strategy
• Create and execute lead-generation campaigns
• Oversee customer relationship management (CRM) and analyze data
• Develop and manage the marketing budget
• Work with internal teams to ensure marketing alignment with business objectives
• Strong data analysis and communication skills