Paid Search Specialist

The Minnesota Star Tribune is seeking a Paid Search Specialist to manage Search Engine Marketing (SEM) activities, including campaign analysis, revenue/sales forecast reporting, and managing paid search budgets.

Requirements

• Minimum of one-year SEM experience and success managing PPC campaigns across different Search Platforms
• Well-versed in performance marketing, conversion, and online customer acquisition
• Experience with bid management tools, specifically Kenshoo
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Desired certifications include Bing Ads Certification, Google AdWords Certification, Google Analytics Certification or relevant course work and education

Benefits

• Comprehensive Benefits
• Wellness & Work-Life Balance
• Financial & Family Support
• Additional Perks