Director Product-Led Growth (Chicago)

Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. The company is seeking a data-driven, customer-obsessed Director of Product-Led Growth (PLG) to accelerate self-serve and product-driven acquisition and expansion engine.

Requirements

• Define and lead the vision and roadmap for product-led growth at Storyblok
• Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys
• Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges
• Drive cross-functional collaboration between Product, Data and Customer Success
• Scale a culture of experimentation and data-informed decision-making
• Collaborate with Operations team to ensure daily operations meet best-in-class business standards
• Own the self-serve funnel metrics and KPIs
• Work with Data and RevOps teams to ensure accurate tracking of key PLG metrics
• Provide input into PLG pricing
• Partner with Marketing to deliver timely, personalized campaigns and product comms
• Continuously assess market, user feedback, and behavioral data to uncover opportunities for growth and product enhancement
• Lead and mentor a small, high-impact growth squad
• Serve as a thought leader for PLG across the company
• Champion a customer-first culture
• Collaborate closely with Sales and Customer Success

Benefits

• Monthly remote work stipend
• Home office equipment package
• Sick leave benefit
• Parental leave
• 25 days of annual leave plus national holidays
• Personal development fund
• VSOP (Virtual Stock Option Plan)
• Annual international team-building trip
• Quarterly and monthly online get-togethers